What is Black Hat SEO?

Your website’s search results and rankings are vital to the success of your online business. Better search visibility equates to more traffic — which results in more opportunities to convert leads into customers. And while it may be tempting to game search engine algorithms to come out on top, there’s a hard line in the sand when it comes to the right and wrong ways to optimize a site for search. Black hat SEO (shady techniques that go against search...