The Gap Between Mobile Apps and Privacy

The data was sent because the apps used Facebook's mobile analytics SDK, which collects information that helps for better ad targeting. The SDK allows app developers to create new advertiser segments. These "buckets" - broad categories such as age brackets or whether someone is a sports enthusiast - can then be used to target ads. The ad industry maintains that this method protects people's privacy, as the generalized categories don't reveal any specific, identifying information.Facebook advises app developers not to...

Source: https://www.healthcareinfosecurity.com/blogs/gap-between-mobile-apps-privacy-p-2725